Make your business more profitable
Every company is a data company
Use your data to make better business decisions
Understanding cognitive bias and the decision making process. Why do we make the choices we do and how can we influence those choices?
Understanding, analysing and preparing the data. Building, training and testing various models and methodologies to find the optimal solution.
Unleashing the 'magic' on the world in order to make realtime business decisions.
Looking at your current setup and analysing your particular requirements, we will advise on the creation and setup of a data lake pipelines for ingesting your structired, semi-structured and unstructured data.
Implementing best in breed software to help you visualise your data to gain valuable instights, metrics and KPIs.
Bespoke solutions that meet your needs. Whether on-prem or in the cloud, we can offer solutions that combine dynamic technologies that are scalable and can grow with your business.
Ironically, in a world where knowledge has never been more abundant, the ability to interpret it – wisdom – has never been so scarce.
We believe that better data analysis and decision making should be not be limited only to large enterprises with the resources to employ legions of data scientists. Every company is a data company and our mission is to empower all companies to use their data to make better decisions.
Our aim is to use companies’ own data to:
Data is everywhere. Companies collect data on sales – what, how many, where, when; customers – personal details, purchases, habits, profitability, journeys, interaction with websites; marketing – campaigns, trends, search terms effectiveness.
The first step in the data journey is ingesting, cleaning and processing the data from its various sources.
“It is a capital mistake to theorise before one has the data.”
Once the data has been processed, it can be presented in visual and easily understandable forms.
“It's all right, sweetie. In the information age, everybody feels stupid.”
This stage is the interpretation and analysis of the information. Here we can start to see trends, patterns and anomalies.
“Not everything that can be counted counts, and not everything that counts can be counted.”
Insights are derived by combining intelligence, evidence and qualitative data. These insights inform decision making.
“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”
